A year after taking ownership of the long-standing Pixie Liquors, owners Andy and Scott Schmidt are contributing some of its sales to Defending the Blue Line, a charity that helps children of military servicemembers play hockey.
Pixie Liquors, 1512 Brookdale Drive in Brooklyn Park, is supporting the nonprofit by donating $1 from every sale of Veteran Beer Company six-packs. Veteran’s Beer is veteran-owned brewing company that employs many who have served their country, said Andy Schmidt. The donations will come from sales made from June 30 to July 5, he said.
“It’s a cause people seem to want to support by buying the beer. So we brought it in. It’s been selling,” said Andy Schmidt. “… I thought it’s a way we could give back with the local Defending the Blue Line, and you know, hopefully get more kids involved in hockey.”
Veteran Beer Company sells an American blonde ale called Blonde Bomber and a session beer, the Veteran Amber Lager.
Andy Schmidt said they chose Defending the Blue Line because he loved hockey growing up and still has a passion for it.
“I’m a huge hockey fan, and I just thought that would be a good place to put the money,” he said. “… We’re fortunate to be in a position to do something like this.”
Pixie Liquors will also have a silent auction at its store from June 30 to July 5, with 100 percent of proceeds going to the hockey charity. Minnesota Wild memorabilia signed by players and four club-level Wild tickets for next season are some of the items that will be included in the auction, Schmidt said.
Pixie Liquors has been in Brooklyn Park since 1972, and the Schmidt brothers purchased it from the Taaffe family last year.
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